Pariplay partnership with Svenska Spel Sport & Casino to see Swedish Release of ‘Viking Glory’ Slot_1

Gibraltar-based gaming technology company, Pariplay Ltd, has announced the release of its Viking Glory online slot to the Swedish market via an exclusive partnership with the Scandinavian nation’s largest and most successful online gaming firm, Svenska Spel Sport & Casino.

Launched on August 28, 2019, the Norse-themed title will be exclusive to the operator through September 25.

Initially revealed earlier this year, the partnership marked Pariplay’s breakthrough into the country, which launched its regulated igaming market on January 1st. The deal has seen the company share its entire games portfolio with the operator, enabling Swedish players the freedom to enjoy a broad range of titles.

“an exclusive partnership that will continue to build our presence in this emerging market”

Revenue swell:

The state-owned operator, which has aided the country’s regulated betting and gaming market in generating net revenue of SEK6.08bn (€567.9m) during the second quarter of 2019, offers a collection of products that include bingo, casino and sportsbook.

According to a press release…

Svenska Spel Sport & Casino, which has demonstrated an aptitude for engaging the diverse target audience in Sweden, boasted a 5 percent year-on-year revenue swell in its H1 reporting for 2019. And in addition to online casino, attributes the increase to the launch of new horse race betting products. Additionally, growth of 14 percent in its digital business, at the group level, was aided by the Sport & Casino sector, while a more than 21 percent increase was attributed to mobile sales for the period.

“Pariplay is renowned for its diverse collection of gameplay experiences”

Norse-themed slot:

The center of the partnership announced on May 28, Viking Glory takes players on a grand Norse adventure, where brave souls who embrace the journey of discovery are rewarded with a collection of exciting game features. Included is the recently launched Power Pay feature, which brings forth a special horizontal reel when triggered, along with Extra Spins Features and a Scatter Jackpot which boasts five progressive jackpots.

Boasting a 95.97 percent return-to-player (RTP) rate, the medium variance title welcomes thrill-seeking voyagers from across the globe, offering translations in more than 20 languages. The game offers certification in Malta, the Isle of Man and the United Kingdom, while accommodations may also be made for Denmark, Portugal, Bulgaria, Romania and Sweden upon request.

Commenting on the recent release, VP Casino for Svenska Spel Sport & Casino, Jonas Nygren, said…

“We’ve enjoyed a fruitful relationship with Pariplay since partnering with them earlier this year and our customer base has been extremely engaged with their catalogue of games. Pariplay is renowned for its diverse collection of gameplay experiences and Viking Glory builds on that tradition with an exciting theme that is sure to captivate our players.”

For its part, Pariplay, Commercial and Marketing Director Richard Mintz, added…

: “Partnering with Svenska Spel Sport & Casino has been a true privilege and given Pariplay an exciting opportunity to share our catalogue with Sweden’s expansive audience. Now we’re thrilled to bring them Viking Glory through an exclusive partnership that will continue to build our presence in this emerging market while working with Sweden’s top gaming operator.”

Expansive offering:

The platform’s game portfolio comprises 100-plus online casino games and includes popular titles such as Gold’orado, Dragons of the North and King of the Trident.

Earlier last month, the gaming technology company that serves iGaming operators, land-based casinos and lotteries, introduced us to its fantasy-themed, Prancing Pony. The equally-engaging game shares its name with the famous inn that appears in the 2013 film “The Hobbit: The Desolation of Smaug,” inspired by the novels written by English author J. R. R. Tolkien.

EnergyCasino tie-up:

In more recent news, Pariplay announced the signing of a deal that will see the domain at EnergyCasino.com start featuring its content, having integrated its Fusion aggregation system.  And will soon begin offering a ‘wide-ranging portfolio of proprietary and other partner games’ such as its mobile-friendly Parrot Gold, Mystic Manor, Luxor and Jack in the Box video slots.